SEO Note 2014 Archives

SEO technique is one of effective way to increasing brand and online market. It’s Just like constructing a bridge between online customers and online business. If you use high quality material to construct bridge it will become more solid and will highly used for transportation. Quality is major factor on above example and also suit in SEO, sadly every website has dream to get top ranking in search engine with high volume keywords either its low quality website. One of the finest things about the web is that it still offers opportunities for upcoming businesses to build their own reputation. This can enable them to achieve their marketing goals and succeed even though other companies may have larger advertising budgets. No More Traditional Approach There are many traditional SEO techniques have been dead and its big challenge to create better strategies to grow up in search engine. I personally don’t take too much worry about Google updates!! Straight!! First try to understand SEO. SEO is technique to switch your website from low quality to higher quality and many people consider its way to manipulate search ranking. Earlier it was possible to manipulate it but these days it’s quite difficult to make fool algorithm. Even I don’t recommend one to try this because it may give you drop that you could not guess. The focus is on how you making everybody’s life better with intuitive user experience, including: Updates to the Knowledge Graph (May 2012) Conversational, Google Now Feature (May 2013) Better mobile search experience – (know here needs of responsive design and Mobile SEO) Beyond Cheap It’s very important to choose the right SEO Company, bitter truth about SEO is its no cheaper. It’s not just about adding Meta tags, getting some artificial links by submitting in useless article directories or creating low quality links to manipulate search algorithm. Earlier it worked and most of the online business did not avoid but now it has finished after launching of new anti-spam algorithm called “Penguin”. Even big brands got effects from such update like Expedia. Every business now needs to make perfect online marketing strategy for SEO. Either there is no big changed happened in on page optimization but it’s really important to list them here On Page Factor Page Load Speed Meta Tags (Title, Description, Keywords) Code validation Heading Tags Site Hierarchy and Navigation Image Names and ALT Tags URL Structure NoFollow Tags Internal Linking and Anchor Text Content optimization Broken Links Rich Snippets (microdata, microformats, RDFa) URL Redirects Localization Robots.txt Social Sharing Elements XML Sitemap SEO Friendly CMS Next we have off page promotion, a source to sound that what we can serve to our customers. Many traditional marketers have a wrong tendency on SEO that ultimate goal of SEO is link building. It’s a new world – it’s a new start!! People still focus on the wrong things that have no value in current SEO market segments and you can also hear from frustrated marketers that SEO has no more existence. Even there are many factors that people start thinking “SEO is dead” and I took the opinion from LinkedIn community (Moz) about it and also written on my recent blog. Lets take a look upon past survey of link building - In my opinion it’s more important to think of producing high quality first, for example if you serve top class products/services and share excellent content, eBooks, white papers, and videos, slide presentation or quality info-graphics or something else that makes admirable, then you can steps to think how to promote it. Don’t afraid to be controversial because people love scandals, arguments and true statements that they can’t expect at all.

THE SEO INK

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Note on SEO Marketing Strategy